Sorbothane

Sorbothane, the market leader in shock-stopping insole technology, recognised the need to completely overhaul their packaging.

We were tasked to find a structural solution for multi-language application whilst reducing the complexity of variation created by shoe sizes. Graphically, the focus was to reflect Sorbothane’s leadership position; clearly communicating the different variants; and offering strong impact on shelf.

The new packaging delivered a sales increase of 34.8% year on year, offered 50% reduction in SKU’s with the same range option and increased distribution opportunities throughout Europe – it also won us a Design Effectiveness Award!

“We have gone from an out of date dysfunctional line-up to an integrated portfolio that substantiates our leadership position in shock stopping insole technology. The new design has changed trade perception of our product, gained us additional distribution and totally transformed our export opportunity. This is all testament to the creative and innovative approach taken by Design Activity.”

Andrew Hawkyard
Brand Manager, Patterson Medical