Rizla

Rizla is an iconic brand and the undisputed leader in rolling papers. However, communication and engagement with consumers is becoming ever more challenging due to the impact and restrictions created by tobacco legislation.

We were briefed to create a consumer booklet that could be distributed in pubs, clubs and venues, providing education on choice and range.

The result is a compact, quirky style stitched booklet that echoes Rizla’s experiential activities, but also gives reverence to each variant in the range – all delivered in a descriptive style and livery that consumers would expect from this power brand.