Point of Sale

Point of Sale is a crucial part of the marketing mix, often overlooked or given cursory attention, a mistake for a number of reasons:

1) POS is a key element of the consumer’s shopping journey. From Location to Direction to Information & Education, POS materials can provide important messaging, assisting and facilitating the customer’s in-store shopping experience.
2) Other than Packaging, POS is the final opportunity for a brand to influence the purchasing decision.
3) Whether theatrical or functional, POS materials are adaptable re size, shape, substrate and content, able to communicate a raft of different messages, category, brand or promotional.
4) POS materials can be switched on very quickly and are relatively inexpensive, so your budget works far harder.

Off shelf merchandising is an alternative and powerful use of POS, where FSDU’s, Pallet displays and Hotspot units create impactful focal points with evidence suggesting the use of these materials drives short term sales increments by 50% and more. Of course, this can be helped by a good promotional offer; however a key ingredient is the POS itself as it grips the attention of the consumer for longer.

Amazingly, nearly 75% of all final purchase decisions are made in-store…AT THE POINT OF SALE.

DA, we recognise the importance of POS materials and constantly seek to apply fresh thinking by creating impactful and exciting ideas that will ensure our brands stand out from the crowd.