Nivea

NIVEA FOR MEN ^® is the No.1 Male Facial Skincare brand in the UK* and has been pioneering Seasonal Gifting for several years, successfully expanding its range in this increasingly competitive category.

We’ve been working closely with NIVEA for the past 5 years, to understand the strategies behind each seasonal range, incorporate consumer research, and evaluate the competition.

In a year when the total market grew by just 4.3%, we’re delighted the launch of the 2010 NIVEA FOR MEN Christmas range saw sales increase by 81.9%** with no major marketing support.

“Over the years Design Activity has built up a significant knowledge of the Male toiletries gifting market and of the NIVEA FOR MEN brand, and they have proved themselves year after year as an innovative and creative packaging design agency. Their designs have played a significant part in the year on year growth that NIVEA FOR MEN have achieved in this category.”

Clare Wright
Gifting Manager

*(SIG Data 52 w/e 21 May 2011 Value & Unit Sales)
** Source: SIG 52w/e 1st Jan 2011