Neen

Neen is the leading brand in the field of pelvic health and has a range of products designed specifically to reduce the symptoms of stress incontinence.

Neen recognised that branded packaging could play a role in de-stigmatising this issue and commissioned DA to overhaul their identity and re-design the range of product packaging.

The new identity for Neen is sympathetic to the category placing the brand name centre stage and the new soft but modern livery transfers particularly well across the diverse product range. Current figures show a 40% sales growth since the new branding and packaging were introduced.

“Design Activity has delivered an outstanding job creating an identity that has both professional authority and user-friendly understanding. The complete overhaul of the packaging both structurally and graphically has moved the brand forward hugely and we have enjoyed significant sales growth (40%) since its introduction. The overall proposition of our new packaging has enabled us to move beyond medical distribution and into retail through pharmacy – opening up new sales opportunities. Design Activity’s contribution has added real value to the process from initial strategic review through to inspiring creativity and sensitive implementation”.

Stephen Hill, Product Manager
Patterson Medical Ltd.