Kenco

In early 2011, Kraft Foods launched Millicano Coffee to the UK market, the very first Wholebean Instant from Kenco. It contains finely milled whole beans, with essential coffee oils locked in for a smooth, full bodied taste and rich aroma – all in an instant coffee.

To support the multi-million pound launch, we were briefed to create the designs for a full POS support package, including in-store communication on fixture and secondary siting through FSDU’s and pallet displays, Cash and Carry, POS kits, plus a range of trade advertisements . The strength of the support materials helped to secure 100% distribution across the retail multiples.