Go Ashes

In 2010, we were approached by Tourism Australia, to work alongside a smart phone development company to deliver a branded app.

The app allowed English and Australian fans based in the UK, an opportunity to get more involved in the 2010 Ashes series and encourage visits to Australia during the tour.

Having designed an identity for the app, complimenting the Tourism Australia corporate identity, we then developed a design template, which rolled out across wireframe screen layouts.

The final app included an interactive quiz game, chat forums, live feeds of the games, in-depth game information and statistics, and tourist information about the cities hosting each leg of the tour.