Elizabeth Shaw

Elizabeth Shaw is one of the oldest Confectionery Companies in Britain, and has traditionally been strongly associated with Mint Chocolates – the iconic Mint Crisp being their flagship product.

Since 2009 the mint chocolate category has been in decline and increasingly Elizabeth Shaw found their products being sold on offer, the prestige that the brand once held was gradually slipping away.

There were two key challenges; convincing consumers Elizabeth Shaw could make quality chocolate in flavours other than mint and re-establishing their place in an already crowded market.

We were asked to create new brand positioning, and from there develop a packaging identity reflecting the brands quality credentials whilst enhancing consumer perceptions. The new and distinctive livery ranges well across the expanded product range and we await the result with interest.

“This is a bold new look for our packaging and Design Activity have pulled out all the stops to deliver in time for the 2011 season. We are delighted with the new identity and I am confident it will help to deliver renewed consumer engagement and a revitalised brand”.

Malachy McReynolds
Managing Director, Elizabeth Shaw