Interactive

At Design Activity, when we’re approached to refresh or launch new products we are asked more and more frequently to contribute to the digital elements of the branding. This can be an overview of the website if acting as brand guardians to outsourced web designers, or as the brand's designers working from the ground up.

As branded packaging continues to extend into digital through QR codes and mobile apps, this allows the consumer far greater depth of interaction with brands at point of purchase and into home.

There has never been a better time, when brands have been so fortunate in the multiplicity of messaging media available to them and the smart ones are taking full advantage of this.

New media allows brands to talk to consumers quicker, more often and with a variety of messages targeted to individual profiles.

When it comes to web design and apps, we use our extensive knowledge of the brand and consumer to design digital assets that encourage engagement and brand loyalty from the end user.

We work with a number of tried and tested digital providers as we specialise in the concept and navigation of the digital media and leave the cutting edge tech to the experts.