Branding & Packaging

Branding and Packaging design are inextricably linked, creating a proposition that is greater than the sum of their parts. Even supermarkets recognise the significance of this unique relationship, as witnessed by their mirroring of brand leaders and attempts to establish their own retailer brands.

On packaging, the purpose of a brand mark is to provide a clear endorsement of the product, perhaps being a beacon of category leadership, sometimes providing consumer reassurance of quality & heritage or maybe challenging established brands with fresh thinking and a new approach.

Packaging and its design are unique, due to the nature of their relationship with each consumer. Insight demonstrates that packs are the final point of purchase decision and must engage at that point in time. Capturing a sale doesn’t just secure revenue for the brand; it also gives a free pass into the consumers’ home, achieving prolonged exposure, often to a wider family & friend’s audience.

Design Activity delivers fresh thinking to branded packaging, with an overarching aim to ensure brands ‘own’ their space in-store, through visibility, differentiation and clear communication of each brands individuality.