“We talk about brands all the time as a group of designers and we cast our creative net across the majority of market sectors. Occasionally, and we’ve all done this - somebody will say 'hey do you know what… wouldn’t it be great if that brand did this?' We then say - 'hold that thought, draw it, we’ll research it so we don’t look like dummies, then we’ll get it in front of whoever we need to, to try and make this thing happen'”
Pat Starke – Creative Director

At Design Activity, we call this initiative “ACTIVATE” and it’s an approach we use proactively for both our own clients and other brands we’d really love to work with.

Our rationale is that a great idea should always be given the opportunity to thrive.

ACTIVATE concepts by definition require a pro-active approach and in our experience, clients are delighted to receive unsolicited well thought through creative ideas. It’s great for relationship building and rewarding both for us and them.

If you are interested in an ACTIVATE session (no obligation) please do contact us – we’d love to show you what we can do.