Packaging Design Effectiveness Award Winners
Posted 17.2.2012
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This is a quiet blog today as the studio comes down from last night's celebration in London of our third Design Effectiveness Award. This year we're proud to display another SIlver Award, this time for non-food packaging with Nivea For Men's gifting range for 2010.
Over the past four years Design Activity have created dynamic range harmony across stores including Boots and increased sales steadily through highly creative on pack graphics and structure.
This success culminated in the huge uplift in sales of the 2010 range, triggering our team to set in motion the Design Effectiveness Award application process.
The top line results that impressed the Design Business Association judges were an incredible 81% uplift in sales, 61% of men receiving a Nivea For Men gift pack felt more positive about the brand as a result and 78% now claim to be more likely to purchase other products from the brand.
So the packaging design and structural design teams are tired and happy this morning and gently patting themselves on the back!
Pat Starke
We love Iria Prol
Posted 13.2.2012
Here at Design Activity it's sometimes not all about branding, packaging and point of sale. We have a secret (OK not so secret now) student work placement scheme.
If a design student has the initiative to contact us and has a great portfolio of work we take them on for the rest of their college career and give them as much experience as they want.
We have had several students over the years who have left us and gone off to forge successful creative careers, we like to think in some way helped by their time with us.
Iria Prol was one such student although her influence on us was just as profound as ours on her.
Iria came to us from Spain whilst she was studying for her MA at The University of the West of England. She has matured into a truly inspiring design and art talent and her website is well worth a look.
Pat Starke
Surprise Cup Cakes
Posted 07.12.2011
The studio celebrated our rebrand last week with these delightful cup cakes provided by Alison our studio manager. It was a complete surprise which naturally called for cups of tea all round and a bit of a do!
Pat Starke
Congratulations HiPP!
Posted 21.11.2011
Congratulations to our client HiPP on winning GOLD at the Mother & Baby Awards 2011/12!
Their delicious Fruit Pouches won in the Best Baby Food Product category!
Click here to find out more about our HiPP Baby Food packaging design.
Kate Clayton
Give us a call 0117 933 9400 or send us a message
Copyright © 2011 Design Activity
award winners 2009, 2010, and 2011